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Max Cement launches “Builders of India” – A Social Media Campaign to Honour the Unsung Heroes of India’s Freedom Struggle The campaign #BuildersOfIndia is designed keeping in mind the Government of India’s initiative, “Azadi Ka Amrit Mahotsav” to celebrate and commemorate 75 years of India’s independence and the glorious history of its people, culture and achievements.

Max Cement’s “BuildersOfIndia” campaign started as a 75 days countdown to the upcoming Independence Day and it will alive the stories of the unsung heroes of our freedom movement whose supreme sacrifices have made freedom a reality for us. The idea of this campaign is to pay homage to these unsung builders of India by whose unique action and selfless patriotic duty India stands today as a giant amongst nations.

Campaign Launch Video

Independence Day Video

Social Media Campaign

In today's fast-moving world and tough competitive day-to-day life,the youth hardly find time for remembrance of our rich heritage and past.This becomes most crucial whilst the nation celebrates Azadi ka Amrit Mahotsav.Max cement has been able to recreate and recall the stories of such #buildersofindia and garnered over 5 million views on its Social Media campaign.

Scroll below to view the stories of the #buildersofindia



The success of the #buildersofindia can be well judged by the reports in the national and international media channels,both digital and print. The media talks about the novel approach to create awareness about the unsung heroes of India.Some of these are given below.



Hon’ble Governor of the State of Assam, Prof. Jagdish Mukhi released the book "Builders of India" at the Raj Bhawan ,Guwahati on 6th August 2022 published by Max Cement .The Book is the part of the Max Cement Campaign which commemorates the sacrifices and contributions of 75 unsung heroes of the Freedom Movement of India.

World Media Applauds #BuildersofIndia Initative

The news about the novel initiative #BuildersOfIndia Campaign was reported in more than 75 Media Portals including international wire agencies such as Aljazeera, Australia, Morning Tribune, British Columbia Times, British News Network, Japan Times Today, Whitehouse News Time and many more.

The Print
Daily Hunt
Lok Mat Times
News Now
West Bengal Khabar
Vanakkam Tamil Nadu
UP Today
Telangana Journal
South India News
Rajasthan Ki Khabar
Punjab Live
Odisha Post
North East Times
Maharashtra Samachar
Madhya Pradesh Chronicle
Kashmir Newsline
Kashmir Breaking News
Karnataka Live
Jharkhand Times
India News Network
Indian Economic Observer
Himachal Patrika
Haryana Today
Gujarat Varta
Gujarat Samachar
Delhi Live News
Chhattisgarh Today
Bihar Times
Andhra Pradesh Mirror
Australia Morning Tribune
Birmingham all News Network
British Columbia Times
British News Network
Buffalo Despatch
Capitol hill Reporter
Dubai City Reporter
East Coast American News
England News Portal
European Sun Times
Florida Breaking News
France Network Times
Japan Times Today
London Channel News
Los Angeles Evening Despatch
Maldives Star Plus
Miami News Herald
Mountain View Sentinel
New York Despatch
Richmond Evening News
South China Herald
Sri Lanka Island News
Sydney Evening Post
Toronto Sun Times
US World Today
Washington DC Despatch
Whitehouse News Time
World News Network
Media Infoline
The Hills Times
India Blooms

North East Media Coverage

The success of the #BuildersOfIndia can be well judged by the reports in the national and international media channels, both digital and print. The media talks about the novel approach to create awareness about the unsung heroes of India.


Media Bytes of Eminent Personalities of North East

The #BuildersOfIndia campaign has been followed and appreciated by people across the Northeast.Eminent personalities from various field have shared their opinion on the novel initiative by Max Cement and have expressed their sentiments and talked about their favourite freedom fighter.


Dr Hitesh Barua - MD, Nemcare Hospital & Social Activist , Guwahati

Ravi Sharma Assamase Actor & Director

Padma Shri Awardee, Dr Ilias Ali

Exclusive Interview of younger Brother and Nephew of Shaheed Kanaklata Barua

Munindra Nath Ungate, Deputy Commissioner and Sintamani Sharma, Principal, Biswanath College


Inspired by the call of the Government on the Azadi Ka Amrit Mahotsav, we at Max Cement launched an unique initiative to educate today's Youth and the Millennials in North East India about the untold stories of the determination, valour courage and sacrifices of 75 Unsung Heroes of the freedom movement. Max Cement engaged with popular young social media influencers of the North East in the Instagram platform to talk about such heroes of India .


Press Ads

Airport Branding


Max Cement participated in the Har Ghar Tiranga programme by requesting all its channel partners and employees to participate in this initiative. We also hoisted the Indian flag as per custom in the premises of our Plant and in the residential colonies based there.

We are thankful to our Government for giving us the opportunity to serve the Nation in a small way by our humble effort. Max Cement pledges to continue in its philosophy of building a strong North East but through its principles of honesty, integrity and patriotism.

Further to explore more click on the icon below to visit Max Cement #buildersofindia social media pages.