Max Cement organized a two day CSR programme known as ‘Max Jagran’ that included Cleanliness Awareness Road Show, Swachh Guwahati Abhiyan, Blood Donation Campaign, Free Health Check-Up Camp, Consumers Meet, Mason Meet, Engineers Meet and Builders Meet. A host of other activities were partaken to spread awareness of good construction practices. Masons awareness programme incorporated various topics like Correct Construction Practices, Practical demonstration of comparison between Ordinary &Max Cement, Customer Services, and Practical demonstration of Concrete Strength etc. With lots of participants the programme was a grand success.
Blood donation camp was organized in which around 100 people donated blood. GMCA was with us giving support along with doctors and other medical staff. We organised this event with an outlook to give back to the society that has given us so much. It was a major success judging by the turnout and the eagerness of the people to join us in a good cause.
Swacch Drive was another of initiatives that we had undertaken in lieu of the ‘Swacch Bharat Abhiyan; undertaken by the Government of India. We have tried to contribute in our own small way towards the betterment of the world that we live in. Our motive was to make people aware of the cleanliness drive and how each of us as responsible citizens can make a small difference which will eventually makes a big difference to the world at large.
Mason Meet was organised with a view to encourage improved construction practices. A host of activities to spread awareness of good construction practices were imparted and shared. Masons awareness programme incorporated various topics like Correct Construction Practices, Practical demonstration of comparison between Ordinary & Max Cement, Customer Services, and Practical demonstration of Concrete Strength etc.Builders Meet highlighted features such as – Differentiation between integrated Cement Plant & Mini Cement Plant, Consistency in Quality of Cement due to use of own Clinker in production of Cement etc. This was a very important event as it taught the builders a lot of technical knowhow to carry forward not only for their betterment but also as a tool in helping and aiding people who come to us looking to build their dream homes.
Biker Rally was an awareness initiative. Everyone donned Max T-shirts and rode throughout the city. This was done as part of a safety programme. Max always believes in doing activities that will help the society at large. We take immense pride in admitting that we as a brand have always look forward to take utmost care in making people a little more responsible, a little more safe and a little more aware with each activity.