North East India has historically been a place that is affected by natural calamities and lies in Seismic zone 5. From earthquake to drought to floods to landslides, they have seen hardships all along. That’s when the role of cement companies become very important. After extensive research, we have developed a cement brand that can perform in the most extreme weather conditions and still give your construction the extra bit of strength and security. Hence we came up with the 3S formula: STRENGTH, SETTING & STABILITY to give your house 'maximum guarantee'.